Embodying change, even before it exists

A manifesto-stand to reveal a brand new name to the world.

When Syensqo emerged from the split with Solvay, everything had to be invented: a name, an identity, a vision. To support this brand new entity, we designed their very first stand, unveiled at JEC World 2024—a project both foundational and forward-looking.

Our ambition: to express, from this very first public appearance, what Syensqo aspires to become. To create a meaningful, crystal-clear, welcoming space – one that projects the brand into the future, long before the market has caught up.

📸 Snapshot: Syensqo x Live & co

🧠 A bold architectural concept, breaking away from the past

🤝 A fluid, welcoming scenography aligned with the brand’s values

🧩 A layout optimized to host products, meetings and moments of exchange

🔁 Built to last—and to travel

🌍 Adaptable to other trade shows and markets

🏆 Industry recognition with a 2024 design award

A Collective Journey

1. A brand taking shape—live

Though Syensqo was officially born in December 2023, it was at JEC 2024 that it was unveiled to the world. We designed the stand as a turning point—worthy of this strategic milestone. The idea was simple: to break away from Solvay, while reassuring audiences with a sense of continuity in expertise and excellence. This stand is both a manifesto and a promise.

2. Design as a language

We used the geometry of the circle and the lightness of the cylinder—drawn from the logo—to build a visual identity that’s clear, legible, and striking.

LED lighting, curved lines, and bold orange accents: everything was crafted to tell the story of a company in motion, with its sights set on tomorrow.

3. From one stand to a lasting, multi-market strategy

It all began at JEC World 2024, with a stand designed to mark Syensqo’s entry into the composites market. Initially conceived as a one-shot project, it quickly won people over—the brand decided to keep it. Several key elements—arches, displays, custom tables, low walls—were preserved and adapted to extend the experience.

Building on that success, we created a second stand for the Cosmetics sector. New market, new atmosphere: warmer materials, softer scenography—but always the same commitment to modularity and long-term reusability, across cities and over time.

This dual success paved the way for a broader strategy. The concept is now evolving, being adapted and reimagined for other industries: Foods, Coatings, Plastics, etc. A flexible design vision, blending brand coherence with sector-specific adaptation.

“We didn’t want a one-shot solution. Many components were designed to be dismantled, stored, adapted and reused for other events: arches, totems, suspended elements, counters, furniture, etc.

This sustainability-first approach was non-negotiable—for an impact that’s just as lasting as it is visible.”

Aurélie Vitre, Co-Director at Live & co

4. A hugely meaningful reward

In 2024, our stand for Syensqo won the KAYO Award for stand design. A prize that acknowledges not only the aesthetics, the strategy and the craftsmanship—but also our ability to listen, interpret and deliver beyond expectations.

A collective source of pride, and a recognition of the close partnership built with our client.

“When a company is being born, it wants to say everything at once.

Our role is to listen, guide, and simplify.

We don’t just build a stand—we bring a vision to life.”

CLIENT: Syensqo | EVENT: JEC | CITY: Paris | SECTOR: Composite Materials