Black as a signature
Dishman
SHOW: CPHI | CITY: Milano
Standing out in a pharmaceutical industry dominated by white, while asserting a strong and recognisable identity: this is the concept behind the stand.
A defining feature of our designs since the beginning of our collaboration, black sets the brand apart. The layout evolves with new elements that refresh the space while maintaining visual continuity with previous editions.
The perimeter structure defines the different areas while balancing privacy with openness. Meanwhile, the gelato experience draws visitors in and creates opportunities for informal, convivial moments.
The result: a distinctive stand that combines brand consistency, renewal and hospitality.
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