Build trust
Bachem
SHOW: CPHI | CITY: Milan
In a pharmaceutical industry dominated by corporate design codes, we chose to create a contrast between an institutional exterior that reinforces Bachem’s identity and a warm, home-inspired interior. Wood, velvet, decorative frames, lighting and floral touches create an inviting atmosphere, far removed from conventional pharmaceutical stands.
This design choice reflects a clear belief: quality is not demonstrated through technical expertise alone; it is also felt in the relationship. The exterior conveys Bachem’s professionalism, while the interior expresses the reassurance, care and comfort of a trusted partnership. The large bar facing the aisle naturally attracts visitors and creates a central meeting point, while three enclosed meeting rooms provide privacy for confidential discussions.
A stand that embodies Bachem’s promise: a reliable, committed and reassuring partner who makes you feel you are in safe hands.
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