One ingredient, one universe, one experience
Mibelle Biochemistry
SHOW: In Cosmetics | CITY: Amsterdam
Every year, Mibelle Biochemistry entrusts us with a flagship ingredient. Our mission? To turn it into a universe.
For this edition dedicated to exosomes — the star ingredient of the moment — we imagined a girly galaxy, a bold territory designed to catch the eye and instantly showcase Mibelle’s expertise.
We created a fully immersive scenographic world: floating spherical suspensions, a circular canopy, transparent totems and LED floor lighting. Each element contributes to enveloping visitors in a coherent and captivating narrative.
To extend the experience even further, two strong activations animated the stand: an AI-powered photo booth inviting visitors to “get their head in the bubbles,” and a joyfully nostalgic candy machine at the entrance — a playful and irresistible touch.
The result?
Mibelle ranked Top 5 exhibitors in both scanned leads and most-seen ingredients.
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