At the heart of a luminous, plant-filled setting
Syensqo
SHOW: In cosmetics | CITY: Paris
A stand that doesn’t go unnoticed.
On the occasion of in-cosmetics Global 2026 in Paris, we had the pleasure of supporting Syensqo in the creation of a bespoke stand, true to a strong signature concept imagined by our teams in 2024 and since adapted across several European editions.
A now-iconic concept, instantly recognizable thanks to its circular illuminated canopy, orange cardboard tubes, and cascading greenery. A bold, consistent, and lasting visual identity designed to stand the test of time.
The atmosphere blends modernity with warmth; wood, white, and orange—Syensqo’s signature color—structure the space. Integrated LED details on product displays and the reception desk highlight the innovation at the core of the solutions showcased.
For this 2026 edition, the concept was enhanced with a semi-open meeting area nestled beneath vegetated arches. An inverted floral ceiling creates a soft, calming cocoon, ideal for meaningful talks. The baseline “Where beauty meets Science” is displayed in white neon, naturally taking its place on the façade of this space.
The stand was designed as a true living space with multiple open discussion areas, large-scale visuals wrapping the storage room, and a screen facing the main aisle to quickly capture attention and showcase the client’s audiovisual content.
A new edition that confirms the strength of a lasting concept—one that evolves without ever losing its impact.
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