Amplified visibility
Mairie Urba
SHOW: SMCL | CITY: Paris
For SMCL 2025, Mairie Urba wanted a high-impact stand perfectly aligned with its visual identity. We designed a space combining wood, white, blue and fuchsia, visible from the very first meters. The illuminated suspended sign and central bar structured the visitor journey. A totem featuring a 98’’ screen and a dedicated conference area enhanced immersion and communication. A stand designed to connect, inform and shine.