Galatical vessel – All aboard

PNY

SHOW: Gamescom | CITY: Köln

For Gamescom, PNY entrusted us with a mission: bring the brand into the world of gaming with a bold, immersive and decidedly futuristic stand.

Rather than following the dark and black codes that dominate the show, we chose to take the opposite approach, creating a bright, luminous and spectacular setting imagined as a true PNY galactical vessel.

At the heart of the concept, the product takes center stage. The visitor journey begins with an exploded product transformed into a hero element, before continuing along two LED lines, blue and pink, that run through the stand and naturally guide visitors towards the different worlds: PC gaming, consoles, modding, water-cooling and SSD technologies.

The experience is designed to be highly interactive, with several gaming and product demonstration areas, while a large central LED screen showcases PNY’s content and reinforces the brand’s visibility from the aisles.

And after the game? Time for business. Two more corporate meeting spaces invite PNY to welcome clients and partners in a comfortable, premium environment, while staying true to the futuristic and immersive spirit of the vessel.

The result: a true PNY flagship, where gaming, technology and innovation come together in a stand designed to stand out in an ultra-competitive environment and deliver an experience that is as spectacular as it is interactive.