{"id":1817,"date":"2022-05-20T13:30:13","date_gmt":"2022-05-20T11:30:13","guid":{"rendered":"https:\/\/liveandco.demo-en-ligne.com\/stands\/black-is-the-new-white\/"},"modified":"2026-02-23T17:57:24","modified_gmt":"2026-02-23T16:57:24","slug":"black-is-the-new-white","status":"publish","type":"stands","link":"https:\/\/www.live-co.eu\/en\/stands\/black-is-the-new-white\/","title":{"rendered":"Black is the new white"},"content":{"rendered":"\n<section class=\"product-bento container-small\" id=\"block_c7884947e40a20421ad993acaec5dcd5\">\n                <section class=\"product-bento__container \">\n            <div class=\"product-bento__bloc-1 \">\n                <p><strong>What if we broke the codes of the pharmaceutical industry?<\/strong><\/p>\n<p>Traditionally white and pure, the visual identity of the industry leaves little room to originality. Many actors in the sector comply with it.<\/p>\n            <\/div>\n            <div class=\"product-bento__bloc-2 \">\n                <figure class=\"product-bento__bloc-2__img-container\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2022\/05\/Stand-Design-Dishman-CPHI-Meeting.jpg\" class=\"attachment-full size-full\" alt=\"Stand-Design-Dishman-CPHI-Meeting\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2022\/05\/Stand-Design-Dishman-CPHI-Meeting.jpg 1600w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2022\/05\/Stand-Design-Dishman-CPHI-Meeting-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2022\/05\/Stand-Design-Dishman-CPHI-Meeting-1024x576.jpg 1024w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2022\/05\/Stand-Design-Dishman-CPHI-Meeting-768x432.jpg 768w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2022\/05\/Stand-Design-Dishman-CPHI-Meeting-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n                                    <\/figure>\n            <\/div>\n        <\/section>\n\n                    <section class=\"product-bento__container product-bento__container--variant\">\n            <div class=\"product-bento__bloc-1 product-bento__bloc-1--variant\">\n                <p><strong>But how to stand out if everyone does the same?<\/strong><\/p>\n<p>For our Dishman Carbogen client, we kept the codes of purity and elegance by simply adopting a disruptive dominant colour: black &#8211; plain, sober &#8230; perfect. The result? Increased attractiveness during the event for the greatest satisfaction of our client. In Frankfurt and Madrid, it was indeed black, the brightest colour.<\/p>\n            <\/div>\n            <div class=\"product-bento__bloc-2 product-bento__bloc-2--variant\">\n                <figure class=\"product-bento__bloc-2__img-container\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1362\" height=\"520\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-home.jpg\" class=\"attachment-full size-full\" alt=\"Stand-Design-Dishman-Carbogen-CPHI-Bar-home\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-home.jpg 1362w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-home-300x115.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-home-1024x391.jpg 1024w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-home-768x293.jpg 768w\" sizes=\"auto, (max-width: 1362px) 100vw, 1362px\" \/>\n                                    <\/figure>\n            <\/div>\n        <\/section>\n\n                            <section class=\"product-bento__fullcard\">\n                    <figure class=\"product-bento__fullcard__img-container\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar.jpg\" class=\"attachment-full size-full\" alt=\"Stand-Design-Dishman-Carbogen-CPHI-Bar\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar.jpg 1600w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-1024x576.jpg 1024w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-768x432.jpg 768w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-Carbogen-CPHI-Bar-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n                                            <\/figure>\n                <\/section>\n                            <section class=\"product-bento__container\">\n            <div class=\"product-bento__bloc-3\">\n                <figure class=\"product-bento__bloc-3__img-container\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"727\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-2.jpg\" class=\"attachment-full size-full\" alt=\"Stand-Design-Dishman-CPHI-Catering-2\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-2.jpg 1292w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-2-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-2-1024x576.jpg 1024w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-2-768x432.jpg 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\" \/>\n                                    <\/figure>\n            <\/div>\n            <div class=\"product-bento__bloc-4 product-bento__bloc-4\">\n                <figure class=\"product-bento__bloc-4__img-container\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1292\" height=\"727\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering.jpg\" class=\"attachment-full size-full\" alt=\"Stand-Design-Dishman-CPHI-Catering\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering.jpg 1292w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-1024x576.jpg 1024w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Dishman-CPHI-Catering-768x432.jpg 768w\" sizes=\"auto, (max-width: 1292px) 100vw, 1292px\" \/>\n                                    <\/figure>\n            <\/div>\n        <\/section>\n        \n            <\/section>\n\n\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1614,"template":"","meta":{"_acf_changed":true},"stand-domain":[48],"stand-area":[49],"class_list":["post-1817","stands","type-stands","status-publish","has-post-thumbnail","hentry","stand-domain-pharma","stand-area-more-100-sqm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black is the new white - Live &amp; 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