{"id":1746,"date":"2025-12-17T15:14:18","date_gmt":"2025-12-17T14:14:18","guid":{"rendered":"https:\/\/liveandco.demo-en-ligne.com\/stands\/incarner-le-changement-avant-meme-quil-existe\/"},"modified":"2026-02-20T14:19:59","modified_gmt":"2026-02-20T13:19:59","slug":"embodying-change-even-before-it-exists","status":"publish","type":"stands","link":"https:\/\/www.live-co.eu\/en\/stands\/embodying-change-even-before-it-exists\/","title":{"rendered":"Embodying change, even before it exists."},"content":{"rendered":"\n
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A manifesto-stand to reveal a brand new name to the world.<\/strong><\/p>\n

When Syensqo emerged from the split with Solvay, everything had to be invented: a name, an identity, a vision. To support this brand new entity, we designed their very first stand, unveiled at JEC World 2024\u2014a project both foundational and forward-looking.<\/p>\n

Our ambition: to express, from this very first public appearance, what Syensqo aspires to become. To create a meaningful, crystal-clear, welcoming space – one that projects the brand into the future, long before the market has caught up.<\/p>\n <\/div>\n

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\n \"Stand-Design-Syensqo-JEC2024-1\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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\n \"Stand-Design-Syensqo-JEC2025-Product-displays\"\n <\/figure>\n <\/div>\n
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\n \"Stand-Design-Syensqo-JEC2025-Meeting-areas\"\n <\/figure>\n <\/div>\n <\/section>\n \n
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\ud83d\udcf8<\/strong> Snapshot: Syensqo x Live & Co<\/strong><\/p>\n

\ud83e\udde0 A bold architectural concept, breaking away from the past
\n\ud83e\udd1d A fluid, welcoming scenography aligned with the brand\u2019s values
\n\ud83e\udde9 A layout optimized to host products, meetings and moments of exchange
\n\ud83d\udd01 Built to last\u2014and to travel
\n\ud83c\udf0d Adaptable to other trade shows and markets
\n\ud83c\udfc6 Industry recognition with a 2024 design award<\/p>\n <\/div>\n

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\n \"Stand-Design-Syensqo-JEC2024-2-Innovative-displays\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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\n \"Stand-Design-Syensqo-JEC2025-Inside\"\n <\/figure>\n <\/section>\n
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  1. A brand taking shape\u2014live<\/strong><\/li>\n<\/ol>\n

    Though Syensqo was officially born in December 2023, it was at JEC 2024 that it was unveiled to the world. We designed the stand as a turning point\u2014worthy of this strategic milestone. The idea was simple: to break away from Solvay, while reassuring audiences with a sense of continuity in expertise and excellence. This stand is both a manifesto and a promise.<\/p>\n <\/div>\n

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    \n \"Stand-Design-Syensqo-JEC2024-3-Product-displays\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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    1. Design as a language<\/strong><\/li>\n<\/ol>\n

      We used the geometry of the circle and the lightness of the cylinder\u2014drawn from the logo\u2014to build a visual identity that\u2019s clear, legible, and striking.<\/p>\n

      LED lighting, curved lines, and bold orange accents: everything was crafted to tell the story of a company in motion, with its sights set on tomorrow.<\/p>\n <\/div>\n

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      \n \"Stand-Design-Syensqo-JEC2024-4-Bar-area\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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      1. From one stand to a lasting, multi-market strategy<\/strong><\/li>\n<\/ol>\n

        It all began at JEC World 2024, with a stand designed to mark Syensqo\u2019s entry into the composites market. Initially conceived as a one-shot project, it quickly won people over\u2014the brand decided to keep it. Several key elements\u2014arches, displays, custom tables, low walls\u2014were preserved and adapted to extend the experience.<\/p>\n <\/div>\n

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        \n \"Stand-Design-Syensqo-JEC2024-5-Meeting-area\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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        Building on that success, we created a second stand for the Cosmetics sector. New market, new atmosphere: warmer materials, softer scenography\u2014but always the same commitment to modularity and long-term reusability, across cities and over time.<\/p>\n

        This dual success paved the way for a broader strategy. The concept is now evolving, being adapted and reimagined for other industries: Foods, Coatings, Plastics, etc. A flexible design vision, blending brand coherence with sector-specific adaptation.<\/p>\n <\/div>\n

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        \n \"Stand-Design-Syensqo-JEC2024-Backside\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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        \u201cWe didn\u2019t want a one-shot solution. Many components were designed to be dismantled, stored, adapted and reused for other events: arches, totems, suspended elements, counters, furniture, etc.<\/em><\/p>\n

        This sustainability-first approach was non-negotiable\u2014for an impact that\u2019s just as lasting as it is visible.\u201d<\/em><\/p>\n

        \u2014 Aur\u00e9lie Vitre, Co-Director at Live & Co<\/p>\n <\/div>\n

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        \n \"Stand-Design-Syensqo-JEC2024-Meeting-room\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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        1. A hugely meaningful reward<\/strong><\/li>\n<\/ol>\n

          In 2024, our stand for Syensqo won the KAYO Award for stand design. A prize that acknowledges not only the aesthetics, the strategy and the craftsmanship\u2014but also our ability to listen, interpret and deliver beyond expectations.<\/p>\n

          A collective source of pride, and a recognition of the close partnership built with our client.<\/p>\n <\/div>\n

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          \n \"Stand-Design-Syensqo-JEC2024-Products-area\"\n <\/figure>\n <\/div>\n <\/section>\n\n
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          \u201cWhen a company is being born, it wants to say everything at once.
          \n<\/em>Our role is to listen, guide, and simplify.
          \n<\/em>We don\u2019t just build a stand\u2014we bring a vision to life.\u201d<\/em><\/p>\n <\/div>\n

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          \n \"Stand-Design-Syensqo-JEC2025-Inside\"\n <\/figure>\n <\/div>\n <\/section>\n\n <\/section>\n\n\n","protected":false},"featured_media":1209,"template":"","meta":{"_acf_changed":true},"stand-domain":[52],"stand-area":[49],"class_list":["post-1746","stands","type-stands","status-publish","has-post-thumbnail","hentry","stand-domain-chemicals","stand-area-more-100-sqm"],"acf":[],"yoast_head":"\nEmbodying change, even before it exists. - Live & co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.live-co.eu\/en\/stands\/embodying-change-even-before-it-exists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embodying change, even before it exists. - Live & co\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.live-co.eu\/en\/stands\/embodying-change-even-before-it-exists\/\" \/>\n<meta property=\"og:site_name\" content=\"Live & co\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T13:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2026\/01\/Stand-Design-Syensqo-JEC2024-Front-side-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.live-co.eu\\\/en\\\/stands\\\/embodying-change-even-before-it-exists\\\/\",\"url\":\"https:\\\/\\\/www.live-co.eu\\\/en\\\/stands\\\/embodying-change-even-before-it-exists\\\/\",\"name\":\"Embodying change, even before it exists. - 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