{"id":1694,"date":"2019-02-04T12:27:00","date_gmt":"2019-02-04T11:27:00","guid":{"rendered":"https:\/\/liveandco.demo-en-ligne.com\/le-r3-la-matrice-de-performance-signee-live-co\/"},"modified":"2026-02-18T12:56:46","modified_gmt":"2026-02-18T11:56:46","slug":"the-r3-the-performance-matrix-signed-by-live-co","status":"publish","type":"post","link":"https:\/\/www.live-co.eu\/en\/the-r3-the-performance-matrix-signed-by-live-co\/","title":{"rendered":"The R3, the performance matrix signed by Live&amp; co"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">We reveal the secret of R3: The Live &amp; co matrix.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You, communication manager, we\u2019re here to help you. Tools to justify the presence of your brand on a trade show exist. It\u2019s good news. Too often, communication managers lack robust, comparable and quantifiable data. This insight is crucial since it allows you to optimise your communication budgets and maximise the effectiveness of the communication campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SNAPSHOT OF R3, the Live &amp; co matrix.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">R1: THE RETURN ON INVESTMENT<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">BUSINESS IS BUSINESS<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the most traditional data. Everyone uses it. It is purely financial and doesn\u2019t allow a full view of the operation. If exploited independently, Return on Investment can distort the real impact of your presence during the exhibition. This data remains a good analysis starting point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R2: RETURN ON OBJECTIVES<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cI NEED KPIs, KPIs!!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This data gives means to managers to prove the impact of their campaign when it is impossible to link it directly to sales and volumes. Common marketing goals include increasing factors such as reputation, favourability, purchasing intention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R3: RETURN ON RELATIONSHIP<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">FRIENDS FOREVER<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We speak about qualitative goals such as engagement and interaction between brand and publics, loyalty, sharing potential and reputation. But for us, it\u2019s also a quantitative perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take an example:<br>Compare the financial cost of a sales rep travelling day after day to meet his\/her clients compared to the cost of the same sales rep working in your exhibition space for a few days. Replace biking, hours spent, external environments with immersion, proximity and interactivity in a vibrant and interactive environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, from this point of view, trade shows can be a wholly compelling and economically-responsible communication strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We reveal the secret of R3: The Live &amp; co matrix. You, communication manager, we\u2019re here to help you. Tools to justify the presence of your brand on a trade show exist. It\u2019s good news. Too often, communication managers lack robust, comparable and quantifiable data. This insight is crucial since it allows you to optimise [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The R3, the performance matrix signed by Live&amp; co - Live &amp; co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.live-co.eu\/en\/the-r3-the-performance-matrix-signed-by-live-co\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The R3, the performance matrix signed by Live&amp; co - Live &amp; co\" \/>\n<meta property=\"og:description\" content=\"We reveal the secret of R3: The Live &amp; co matrix. You, communication manager, we\u2019re here to help you. Tools to justify the presence of your brand on a trade show exist. It\u2019s good news. Too often, communication managers lack robust, comparable and quantifiable data. 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