{"id":1687,"date":"2019-10-12T12:32:00","date_gmt":"2019-10-12T10:32:00","guid":{"rendered":"https:\/\/liveandco.demo-en-ligne.com\/quand-le-stand-devient-le-meilleur-des-reseaux-sociaux\/"},"modified":"2026-02-27T12:58:59","modified_gmt":"2026-02-27T11:58:59","slug":"when-exhibition-stands-become-more-powerful-than-social-networks","status":"publish","type":"post","link":"https:\/\/www.live-co.eu\/en\/when-exhibition-stands-become-more-powerful-than-social-networks\/","title":{"rendered":"When exhibition stands become more powerful than social networks!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">THE ULTIMATE GOAL: ENGAGING WITH YOUR VISITORS<\/h2>\n\n\n\n<p>A (good) exhibition stand is one which&nbsp;<strong>reflects who you are<\/strong>, and&nbsp;<strong>what your brand stands for<\/strong>. It should highlight and showcase the singularity of your company. Your stand becomes&nbsp;<strong>a real communication powerhouse<\/strong>&nbsp;when it exploits the best out of your brand identity (digital, print, etc.).&nbsp;But that\u2019s not all.<\/p>\n\n\n\n<p>Beyond branding, your stand enables to&nbsp;<strong>meet<\/strong>,&nbsp;<strong>greet<\/strong>,&nbsp;<strong>share<\/strong>&nbsp;and&nbsp;<strong>connect<\/strong>. Basically, it creates unique professional opportunities. At a trade show, it is vital to create emotion. Your objective is simple:&nbsp;<strong>you need to be unforgettable<\/strong>\u2026and create shared memories.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Your visitor needs to remember the experience of meeting you long after the event!<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">ACTION SPEAKS LOUDER THAN WORDS!<\/h2>\n\n\n\n<p>So, the challenge is to&nbsp;<strong>welcome your visitors in the best conditions to interact<\/strong>. For this, it is vital to anticipate imagining the development of interaction spaces better.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">PRIVACY AND VIPS \u2013 THE CEO MEETING ROOM<\/h2>\n\n\n\n<p>Show the strength of your company (and the importance of your top representatives) with a CEO meeting room. This configuration offers a confidential environment that enhances&nbsp;<strong>the strategic and business dimension<\/strong>&nbsp;of your meetings.<\/p>\n\n\n\n<p>A corporate choice yet extremely pleasant and rewarding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Private-meeting-room-black.jpg\" alt=\"Private meeting room black\" class=\"wp-image-2540\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Private-meeting-room-black.jpg 780w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Private-meeting-room-black-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Private-meeting-room-black-768x432.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">TRY THE LOUNGE<\/h2>\n\n\n\n<p>A lounge area can be semi-private, closed or partially open (ideal to keep an eye on the stand\u2019s attendance!). We often opt for&nbsp;<strong>the \u201copen\u201d dimension<\/strong>&nbsp;with an airier rendering. Sofas, armchairs, cosy banquettes and neat decoration offer intimate and relaxed space,&nbsp;<strong>designed to break the ice and mingle<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Meeting-Area-Working-Coffee-Bar-Style.jpg\" alt=\"Meeting Area Working Coffee Bar Style\" class=\"wp-image-2542\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Meeting-Area-Working-Coffee-Bar-Style.jpg 780w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Meeting-Area-Working-Coffee-Bar-Style-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Meeting-Area-Working-Coffee-Bar-Style-768x432.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">STRAIGHT TO THE POINT<\/h2>\n\n\n\n<p>It is totally possible to create&nbsp;<strong>100% open discussion spaces<\/strong>, with design stools and modern standing buffets. This is perfect for quick appointments and sometimes more informal, unscheduled meetings. This free space regularly accompanies the bar area as an adjoining discussion point. You can set up desks which are great to take notes and talk over brochures, for example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Open-Meeting-and-Discussion-Areas-Bright.jpg\" alt=\"Open Meeting and Discussion Areas Bright\" class=\"wp-image-2543\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Open-Meeting-and-Discussion-Areas-Bright.jpg 780w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Open-Meeting-and-Discussion-Areas-Bright-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Open-Meeting-and-Discussion-Areas-Bright-768x432.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">MAXIMISE YOUR VISIBILITY THANKS TO A CONFERENCE SET UP<\/h2>\n\n\n\n<p>The conference area is often designed with benches, chairs and sometimes large cushions. It is a configuration imagined showcasing a solution to&nbsp;<strong>a<\/strong>&nbsp;<strong>captive audience<\/strong>. The rules of the game? Simple: your area must be optimised to accommodate a maximum of spectators. Remember to keep enough spare space to welcome newcomers (who will stand up) when the conference becomes a great success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">MINIMALISM AND FREEDOM<\/h2>\n\n\n\n<p>Free spaces \u2013 without furniture \u2013 offer&nbsp;<strong>a casual alternative<\/strong>&nbsp;when transparency is required. These zones are usually located around the area dedicated to the product or solution.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">IT IS ALL ABOUT AMBITION<\/h2>\n\n\n\n<p>As you now know, options are numerous. The idea is to&nbsp;<strong>adopt a style that suits you<\/strong>. Each square meter is expensive. So, you have to understand&nbsp;<strong>how to maximise the potential of the place<\/strong>. Getting ready is essential! Hence<strong>&nbsp;the importance of seeking the views from your sales representatives<\/strong>&nbsp;who have vast experience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>What are the conditions in which they prefer to welcome prospects and customers?<\/p>\n<\/blockquote>\n\n\n\n<p>It\u2019s your time to perform. Let\u2019s talk about it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Lounge-cosy-area.jpg\" alt=\"Lounge cosy area\" class=\"wp-image-2544\" srcset=\"https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Lounge-cosy-area.jpg 780w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Lounge-cosy-area-300x169.jpg 300w, https:\/\/www.live-co.eu\/wp-content\/uploads\/2019\/10\/Lounge-cosy-area-768x432.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>THE ULTIMATE GOAL: ENGAGING WITH YOUR VISITORS A (good) exhibition stand is one which&nbsp;reflects who you are, and&nbsp;what your brand stands for. It should highlight and showcase the singularity of your company. Your stand becomes&nbsp;a real communication powerhouse&nbsp;when it exploits the best out of your brand identity (digital, print, etc.).&nbsp;But that\u2019s not all. Beyond branding, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When exhibition stands become more powerful than social networks! - Live &amp; co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.live-co.eu\/en\/when-exhibition-stands-become-more-powerful-than-social-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When exhibition stands become more powerful than social networks! - Live &amp; co\" \/>\n<meta property=\"og:description\" content=\"THE ULTIMATE GOAL: ENGAGING WITH YOUR VISITORS A (good) exhibition stand is one which&nbsp;reflects who you are, and&nbsp;what your brand stands for. 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It should highlight and showcase the singularity of your company. Your stand becomes&nbsp;a real communication powerhouse&nbsp;when it exploits the best out of your brand identity (digital, print, etc.).&nbsp;But that\u2019s not all. 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